Bigger, bolder, more provocative
In a world full of advertising messages, we fight for your attention every day. Find out what Brünu is all about in this article.
Brünu, you stink a little!
In a world full of advertising messages, we fight for your attention every day. As a small fish next to the big deodorant brands, we want to stand out. That's why we placed the Brünu advertising message as a full-page ad in the Bern newspaper BZ and the Bund. Pretty daring, right?
BUT WHY BRÜNU?
It all started a year ago when we shot our daring videos for our deodorant cream in Bern.
Knowing that the attention span of a social media user is less than two seconds, we as a team thought about how we could gain attention in the first few seconds. The new advertising message should be eye-catching and different. This is how the idea of a man walking through Bern in his underwear and rubbing deodorant cream into his skin was born.
Since we still had to find a model, we simply called our model Bruno. We actually found the right model, Cyrill. But the name Bruno stuck anyway. And so our internal Bruno became our official Brünu, as we say in the Bernese Oberland. Brünu now has a permanent place in our team 😊.
By the way, a year ago we had a lot of fun in Bern: our model was in underwear, armed with deodorant creams and we filmed from a distance with Zoom so that no one noticed us. It was incredibly funny to see how people reacted to our undercover man. This authenticity and the courage to be different brought us a lot of laughs and attention.
We have summarized our experience in a diary entry. Clickhere if you want to read more.
One year later: New ways to attract more attention
A year later, we are faced with the same question again: How do we attract attention to our deodorant cream?
This year we are breaking new ground and placing several full-page advertisements in the Bern newspaper BZ and in the Bund. We have never done that before. During the summer months, six different advertisements will appear, three of which feature Brünu.
An apology to all the Brunos out there.
You don't stink.
We hope, dear Brunos, you get the joke. Of course, we could have chosen a different name.
So this is the story behind our Brünu .